Located in the district of Aoyama, Puma House Tokyo has successfully combine brand media and events’ locations. This single space room with very creative design covers many functions. Despite of its main function to display the latest product of sport shoes, this house is ready to be rented as exhibition room. Product launching, fittings and several other media events can also be organized in this unique place. Staircases are the most interesting element in the Puma House Tokyo. It places here, there and yonder around this place; just like climbing plant. Every vertical space is decorated by these presentation staircases. However, the interior designers do not design the staircases to be used by people. The staircases in Puma Tokyo House are designed as one of decorative elements inside the place. Besides, it can also be used to display sport shoes and sneakers that are produced by Puma.
Existence of large amount of staircases is able to give strong character to that place. By positioning staircase here, there and yonder and transforming usual function of staircases, the interior designers are trying to remind us that exercise is something that should be done regularly. Following the concept of staircases as decorative element, the designers also try to remind all the customers that healthy condition of someone’s body can be obtained through a very long and hard process. Like using staircase, there are some steps that should be taken in order to be healthy. Consuming healthy and low fat foods and having regular exercise are some efforts that are usually done by people to live healthier life. This concept of hard work is similar to concept of struggle in sport. Similar to sport, it is almost impossible to reach goal to be healthy without patience and determination.
The use of staircases inside Puma Tokyo House is an effort to remind all customers that Puma is one of the well known sport shoes company. Sport shoes’ company like Puma is, of course, closely related to the concept of sport itself. By designing this place in a modern way, the designers have successfully described strong and important relationship between the brand and sport. The concept of staircases also gives bigger opportunity for customers to have closer view towards each product. As for the basic element of this place, interior designers use wooden floor design. Similar substance is also used as material to build decorative staircases. Large grey columns are placed in every nook and cranny to support this room. Decorative staircases are also encircling around the grey column. Interior designers do not applied many colors on this room. To emphasize the uniqueness of decorative staircases, the designers only used neutral colors in this room. Black, khaki, white and brown are primary colors that are applied in this room.
To give mysterious impression, the designers also position sufficient lightings in strategic places. Not to be forgotten, brand logo is put in the strategic place to clarify about the owner’s real identity. It is done, just in case people who come here are too occupied with all the sport shoes and sneakers collection and forget about the producer. Puma House Tokyo is a great place to be visited by sneaker lovers and sport shoes’ lovers. Combining simplicity, sportiness, masculinity and complicated design of decorative staircases, Puma Tokyo House is more than ready to let customers to take a closer look of their products. This place is also great to be used to organize media events and launch particular products. As for the products, it is recommended to launch sports products. By launching this kind of products, overall designs of this room will help the producers to ensure promising customers to buy the product.